IDENTITY SYSTEM + ASSET APPLICATION
FOR A SPECULATIVE REBRAND OF THE
COACHELLA VALLEY MUSIC & ARTS FESTIVAL

YEAR
2023

DURATION
6 WEEKS

PROJECT PROCESS

SKILLSET
AUDIO EDITING + MIXING, BRANDING, LOGOTYPE DESIGN, MOTION, MERCH DESIGN, PACKAGE DESIGN

MOTION CAMPAIGN

KINETIC LOGOTYPE

IDENTITY SYSTEM

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WELCOME KIT CONCEPT: INCLUDES PACKAGING PROTOTYPE, TICKETS, AND WRISTBANDS

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