BRAND STORY

The YinzCam Global Sports Summit marked a pivotal moment for the company—our first large-scale event bringing clients, partners, and innovators together under one roof. Serving as the soft launch of YinzCam’s new brand identity, it became our opportunity to show up differently and reveal the next evolution of who we are as a global brand.

The visual direction centered on the idea that YinzCam is global, bringing together our worldwide network in our home city of Pittsburgh. A globe motif and pixelated textures represented the interconnectedness of our teams, partners, and clients. Each element, from gradients to bitmapping, reflected the digital fabric of innovation and collaboration that defines YinzCam.

The summit identity also reimagined the YinzCam “Y” symbol, transforming it into a dynamic global form that embodied growth and expansion while staying true to our core. The introduction of green, drawn from YinzLabs, symbolized innovation in action and the creative energy driving new ideas and products within our ecosystem.

Working within a limited space, we focused on creating an immersive yet minimal environment that brought the brand to life across motion, print, and digital experiences.