REEVAMP IS A SLOW FASHION CAMPAIGN FOR REEBOK DESIGNED TO CELEBRATE THE BRAND’S TIMELESS STYLE AND ENDURING QUALITY
// WHAT IS SHOWN IN THIS PROJECT IS PURELY SPECULATIVE AND NOT ASSOCIATED WITH REEBOK IN ANY MANNERSKILLSET
BRANDING, CAMPAIGN DESIGN, DIGITAL PHOTOGRAPHY, LOGOTYPE DESIGN, MOTION DESIGN, PRINT, SOCIAL MEDIA
YEAR
2024
DURATION
6 WEEKS
WHAT IS ‘REEVAMP’
REEVAMP IS A SLOW FASHION INITIATIVE AND CAMPAIGN LAUNCHED FOR REEBOK, CHAMPIONING THE ETHOS OF "REPAIR, REWEAR, RESTYLE." THIS CAMPAIGN EMPHASIZES THE TIMELESS APPEAL OF REEBOK WITHIN THE ATHLETIC AND FASHION COMMUNITIES.
AS A STAPLE IN BOTH STREETWEAR AND SPORTS PERFORMANCE, REEBOK’S TIMELESS ARTIFACTS PROVE THAT THE BRAND IS HERE TO STAY, REGARDLESS OF WHEN THE PRODUCT WAS MADE OR WHO WORE IT FIRST.
YOU CAN ‘REEVAMP’ YOUR WARDROBE AND SAVE THE PLANET AT THE SAME TIME.
STAYING TRUE TO MY CONCEPT, I THRIFTED ALL REEBOK ITEMS SHOWN THROUGHOUT THIS CAMPAIGN.
VIDEO COMMERCIAL
// CLIPS IN VIDEO TAKEN FROM
PRE-EXISTING REEBOK CAMPAIGNSBRAND APPLICATION: ADVERTISING
REEVAMPed: SOCIAL MEDIA CAMPAIGN + CREATOR HIGHLIGHTING
REEVAMPed IS A DYNAMIC EXTENSION OF THE REEVAMP CAMPAIGN, CELEBRATING CREATORS AND FASHION VISIONARIES WHO CHAMPION SECONDHAND SHOPPING. EACH SEASON, SELECT WINNERS ARE FEATURED ACROSS REEBOK'S SOCIAL MEDIA PLATFORMS AND RECEIVE THEIR OWN SPECIAL SEGMENT IN REEBOK'S PRINTED MATERIALS.
PRINTED MEDIA: ABOUT REEVAMP CAMPAIGN LAUNCH + REEVAMPed PRINT FEATURE
